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to be correlated with significance at the 0.01 level. As for purchase intention it shows strong correlations with the 3 credibility variables, all of them at the 0.01 level, except for expertise. The strongest relationship with purchase intention happens with trustworthiness, with a moderate positive correlation of 0.384, which is considerably above the other two significant relationships. The second stronger correlation is the one with attractiveness (0.268) followed by Expertise (0.195), as it can be observed in Table 2. Table 2. Pearson correlation`s analysis Scales Attractiveness Trustworthiness Expertise Purchase intention Attractiveness Pearson correlation 1 0.111 0.139* 0.268** Trustworthiness 0.111 1 0.543** 0.384** Expertise 0.139* 0.543** 1 0.195* Purchase intention 0.268** 0.384** 0.195* 1 * Correlation is significant at the 0.05 level (2-tailed) ** Correlation is significant at the 0.01 level (2-tailed) 4.1.7 Descriptive statistics All the 3 means (attractiveness, trustworthiness and expertise) to measure Instagram users perceived credibility to interact influencers on Instagram fall between 3.67 and 5.36, which can be observed in Appendix 5. The mean for the overall level of credibility is 4.47. The strongest Instagram users perceived credibility of an influencer among the 3 is attractiveness, the second is expertise, and trustworthiness is in general the weakest perceived credibility for the respondents to interact with influencers on Instagram. As for the 2 constructs which were measured as the core of the survey, when it comes to purchase intention the means of the 3 items are set between 3.38 and 3.78, on a scale from 1 to 7. The overall mean for purchase intention in the sample is 3.64, what corresponds to a relatively medium average value of purchase intention. The respondents present a higher level of agreement when they pretend to buy the product promoted by the influencers, once it is the item with the highest mean, as it can be observed in Appendix 5. 43PDF Image | HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION
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