HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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Q4. Porfavorindique,numaescalaentre1(Discordo Totalmente)e7(Concordo Totalmente),oseuníveldeconcordânciacomosseguintesfactoresindicadosembaixo, emrelaçãoàseguintefrase: "Sigoinfluenciadores/blogersnoInstagramporquesão." Atrativos(1) Clássicos/ Char mosos (2) Bonitos(3) Elegantes(4) Sexy(5) Confiáveis(6) Honestos(7) Leais(8) Sinceros(9) Fidedignos(10) Especialistas(1) Experientes(12) Entendedores(13) Qualificados (14) Talentosos(15) (4)                                       Discordo Totalmente (1) Discordo (2) Discordo Parcialmente (3) Não Discordo nem Concordo Concordo Parcialmente (5) Concordo (6) Concordo Totalmente (7)                                                  58

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