HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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Q5. Porfavorindique,numaescalaentre1(Discordo Totalmente)e7(Concordo Totalmente),emquemedidaconcordacomasseguintesafirmaçõesrelativamenteàsua intençãodecompraquandovêosinfluenciadores/blogersqueseguenoInstagrama promoveremumprodutooumarca: Discordo Discordo Totalmente (2) (1) influenciadores/   bloggerspromovem Não Discordo Discordo Concordo Concordo Parcialmente nem Parcialmente (6) (3) Concordo (5) (7) (4)      Pretendocomprar osprodutosqueos noInstagram.(1) Éprovávelque compreosprodutos queos influenciadores/ bloggerspromovem noInstagram.(2) Tenhoumaelevada intençãodecomprar osprodutosqueos influenciadores/ bloggerspromovem noInstagram.(3)   Concordo Totalmente 59

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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