HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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Apendix2.Surveytranslation Variable Atractivenes Trustworthines Expertise Credibility`sscale Credibility`sscale(Ohanian,1990) Items Originalstatement IfolowinfluencersonInstagrambecausethey areatractive IfolowinfluencersonInstagrambecausethey areclasy IfolowinfluencersonInstagrambecausethey arehandsome IfolowinfluencersonInstagrambecausethey areelegant IfolowinfluencersonInstagrambecausethey aresexy IfolowinfluencersonInstagrambecausethey aredependable IfolowinfluencersonInstagrambecausethey arehonest IfolowinfluencersonInstagrambecausethey arereliable IfolowinfluencersonInstagrambecausethey aresincere IfolowinfluencersonInstagrambecausethey aretrustworthy IfolowinfluencersonInstagram becausethey areexpert IfolowinfluencersonInstagrambecausethey areexperienced IfolowinfluencersonInstagrambecausethey areknowledgeable IfolowinfluencersonInstagrambecausethey arequalified IfolowinfluencersonInstagrambecausethey areskiled Variable Originalstatement Ipretendtobuytheproductspromotedbythe influencersonInstagram Translationandadaptation Pretendocomprarosprodutosqueos influenciadores/blogerspromovemnoInstagram Éprovávelquecompreosprodutosqueos influenciadores/bloggerspromovemnoInstagram Tenhoumaelevadaintençãodecompraros produtosqueosinfluenciadores/bloggers promovemnoInstagram Purchaseintention`sscale Purchaseintention`scale(Dodds,Monroe&Grewal,1991) Items Purchaseintention ItislikelythatIwilbuytheproductspromoted bytheinfluencersonInstagram Iamwilingtobuytheproductspromotedbythe influencersonInstagram Translationandadaptation Sigoinfluenciadores/blogersnoInstagram porque sãoatrativos Sigoinfluenciadores/blogersnoInstagramporque sãoclásicos/charmosos Sigoinfluenciadores/blogersnoInstagramporque sãobonitos Sigoinfluenciadores/blogersnoInstagramporque sãoelegantes Sigoinfluenciadores/blogersnoInstagramporque sãosexy Sigoinfluenciadores/blogersnoInstagramporque sãoconfiáveis Sigoinfluenciadores/blogersnoInstagramporque sãohonestos Sigoinfluenciadores/blogersnoInstagramporque sãoleais Sigoinfluenciadores/blogersnoInstagramporque sãosinceros Sigoinfluenciadores/blogersnoInstagramporque sãofidedignos Sigoinfluenciadores/blogersnoInstagram porque sãoespecialistas Sigoinfluenciadores/blogersnoInstagram porque sãoexperientes Sigoinfluenciadores/blogersnoInstagramporque sãoentendedores Sigoinfluenciadores/blogersnoInstagramporque sãoqualificados Sigoinfluenciadores/blogersnoInstagramporque sãotalentosos 65

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