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Appendix 3. Principal component analysis KMO and Bartlett`s test Total variance explained KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy 0.859 Bartlett's Test of Sphericity χ2 3293.527 df 153 ρ 0.000 Component Total % of Cumulative Variance % Initial Eigenvalues 6.168 34.265 34.265 3.383 18.792 53.057 2.121 11.785 64.842 4 1.400 7.780 72.622 5 0.681 3.784 76.406 6 0.610 3.391 79.797 7 0.517 2.870 82.667 8 0.470 2.612 85.28 9 0.427 2.373 87.653 10 0.385 2.140 89.793 11 0.309 1.717 91.510 12 0.291 1.617 93.127 13 0.263 1.463 94.590 14 0.240 1.332 95.922 15 0.214 1.187 97.109 16 0.201 1.115 98.224 17 0.177 0.982 99.207 18 0.143 0.793 100 6.168 34.265 34.265 3.383 18.792 53.057 2.121 11.785 64.842 1.400 7.780 72.622 3.744 20.801 3.433 19.071 3.385 18.806 2.510 13.943 20.801 39.872 58.679 1 2 3 Total Variance Explained Extraction Sums of Squared Loadings Total % of Cumulative Variance % Rotation Sums of Squared Loadings Total % of Cumulative Variance % 72.622 66PDF Image | HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION
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