HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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9,10% < 30 min. 18,20% 1h - 1.30h 13,60% 10,60% Male`s Time spent on Instagram 33,30% 30 min. - 1h 1.30h - 2h 2h - 2.30h 5,30% 2.30h - 3h 1,50% 3h - 3.30h 1,50% 3.30h - 4h 6,80% > 4 h III. How many posts do Instagram users post on Instagram per week? 66,80% 18% Posts posted per week 9,40% 3,10% 0 - 2 posts2 - 4 posts4 - 6 posts6 - 8 posts 1,60% 8 - 10 posts 0,40% 10 - 12 posts 0,40% 12 - 14 posts 0,40% > 14 posts 74

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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