HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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63,80% 20% Female`s Posts posted per week 0 - 2 posts2 - 4 posts4 - 6 posts6 - 8 posts 8,70% 3,90% 1,60% 8 - 10 posts 0,80% 10 - 12 posts 0,80% 12 - 14 posts 0,80% > 14 posts 71,40% 14% 10,30% Male`s Posts posted per week 2,40% 0 - 2 posts2 - 4 posts4 - 6 posts6 - 8 posts 1,60% 8 - 10 posts 0,00% 10 - 12 posts 0,00% 12 - 14 pots 0,00% > 14 posts 75

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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