HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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REFERENCES Abdulmajid, M.A., Wahid, N.A. (2012). Endorser Credibility Effects on Yemeni Male Consumer’s Attitudes towards Advertising, Brand Attitude and Purchase Intention: The Mediating Role of Attitude toward Brand. International Business Research, 5(4), 55-66. Ackaradejruangsri, P. (2015). Know me, like me, follow me, engage me, buy me: the growing marketplace for new business ventures in Thailand. International Academy of Marketing Studies Journal , 19 (3). Agrawal, J., Kamakura, W.A., (1995). The Economic Worth of Celebrity Endorsers: An Event Study Analysis. Journal of Marketing, 59, 56-62. Akar, E. and Nasir, V. A. (2015). A review of literature on consumers’ online purchase intentions. Journal of Costumer Behaviour, 14 (3), 215-233 . Armstrong, C. L., & Nelson, M. R. (2005). How newspaper sources trigger gender stereotypes. Journalism & Mass Communication Quarterly, 82(4), 820-837. Amos, C., Holmes, G., Strutton, D. (2008). Exploring the Relationship Between Celebrity Endorser Effects and Advertising Effectiveness: A Quantitative Synthesis of Effect Size. International Journal of Advertising, 27(2), 209-234. Applbaum, R., Anatol, K. (1972). The Factor Structure of Source Credibility as a Function of the Speaking Situation. Speech Monographs, 39, 216-222. Applbaum, R., Anatol, K. (1973). Dimensions of Source Credibility: A Test for Reproducibility. Speech Monographs, 40, 231-237. Atkin, C., & Block, M. (1983). Effectiveness of celebrity endorsers. Journal of Advertising Research, 23, 57-61. Baird, C.H. and Parasnis, G. (2011). From social media to social customer relationship management. Strategy & Leadership, 39(5), 30–37. Baek, T. H., Kim, J., Yu, J. H., (2010). The differential roles of brand credibility and 76

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