HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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Comley, P., & Beaumont, J. (2011). On-line research, methods, benefits and issues – part 2. Journal of Direct, Data and Digital Marketing Practice, 13, 25-39. Comrey, A. L., and Lee, H. B. (1992). A first course in factor analysis. Hillsdale, NJ: Erlbaum. Constantinides, E. and Fountain, S. J. (2008). Web 2.0: conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice, 9(3), 231- 244. Corey, Lawrence G. (1971). People who Claim to be Opinion Leaders: Identifying Their Characteristics by Self-Report. Journal of Marketing, 35, 48-53. Cova, B., & Cova, V. (2002). Tribal marketing: The tribalisation of society and its impact on the conduct of marketing. European Journal of Marketing, 36(5/6), 595-620. Cova, B. a.nd White, T. (2010). Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches. Journal of Marketing Management, 26, 256- 270. Crosby, L. A., Evans, K. R., & Cowles, D. (1990). Relationship quality in services selling: An interpersonal influence perspective. Journal of Marketing, 54(3), 68-81. Cronin, J. (2009). Upgrading to Web 2.0 An Experiential Project to Build a Marketing Wiki . Journal of Marketing Education , 31, 66-75. Debevec, K., & Kernan, J.B. (1984). More evidence on the effects of a presenter’s attractiveness: Some cognitive, affective, and behavioral consequences. Advances in Consumer Research, 11, 127-132. Deaux, K., & Lewis, L. L. (1984). The structure of gender stereotypes: Interrelationships among components and gender labels. Journal of Personality and Social Psychology, 46(6), 991-1004. Dholakia, U., Richard P., and Lisa K. P. (2004), A Social Influence Model of Consumer Participation in Network- and Small-group- based Virtual Communities. International Journal of Research in Marketing, 21(3), 241-63. 79

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