HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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White, D.W., Goddard, L., & Wilbur, N. (2009). The effects of negative information transference in the celebrity endorsement relationship. International Journal of Retail & Distribution Management, 37, 322-335. Wu, S. I. (2003). Relationship between consumer characteristics attitude toward online shopping. Marketing Intelligence and Planning, 21(1), 37-44. Wu, C., & Shaffer, D.R. (1987). Susceptibility to persuasive appeals as a function of source credibility and prior experience with the attitude object. Journal of Personality and Social Psychology, 52, 677-688. Wu, W., & Lee, Y. (2012). The Effect of Blog Trustworthiness, Product Attitude, and Blog Involvement on Purchase Intention. International Journal of Management & Information Systems, 16(3), 265-276. Yang, S. U., & Lim, J. S. (2009). The effects of blog-mediated public relations (BMPR) on relational trust. Journal of Public Relations Research, 21(3), 341-359. Yang, K. C. C. (2007). Factors influencing internet users’ perceived credibility of news- related blogs in Taiwan. Telematics and Informatics, 24, 69–85. Yoon, K., Kim, C.H., Kim, M.S. (1998). A Cross-Cultral Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions. Mass Communication & Society, 1(3/4), 153-173. Zhang, Y., Moe, W. (2017). Modeling the role of message content and influencers in social media rebroadcasting. International Journal of Research in Marketing (34), 100- 119. Zhang, J., Farris, P. W., Irvin, J. W., Kushwaha, T., Steenburgh, T. J., & Weitz, B. A. (2010). Crafting integrated multichannel retailing strategies. Journal of Interactive Marketing, 24(2), 168-180. 92

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