How Instagram can be used as a tool in social networking marketing

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View publication stats Hassan, A. (2014). Do brands targeting women use instamarketing differently: a content analysis. Marketing management association spring 2014 proceedings, 62. Retrieved from http://www.mmaglobal.org/publications/Proceedings/2014-MMA-Spring-Conference- Proceedings.pdf#page=78 Herman, J. (2014, April 28). How to use Instagram to improve your marketing. Retrieved from http://maximizesocialbusiness.com/use-instagram-improve-marketing-13043/ Hird, C. (2013, December). Social media marketing: A best practices analysis of selected destination magazines. Retrieved from http://digitalcommons.calpoly.edu/rptasp/54/ Instagram seeks right to sell access to photos to advertisers. (2012, December 18). BBC News. Retrieved from http://www.bbc.com/news/technology-20767537 Jadhav, N.P. & Kamble, R.S. & Patil, M.B. (n.d.). Social media marketing: the next generation of business trends. IOSR Journal of Computer Engineering (IOSR-JCE), 45-49. Retrieved from http://www.iosrjournals.org/iosr-jce/papers/sicete-volume2/21.pdf Kontu, H. & Nobbs, K. & Montecchi, M. & Duffy, K. (2013). An exploratory study of the motives and methods behind fashion brands’ use of Instagram. 2013 Aalto University-GAMMA joint symposium in Helsinki, 71. Retrieved from http://www.gamma20.org/user_upload/files/admin/2013/Helsinki%20proceedings- Final(041813).pdf#page=74 Linaschke, J. (2011). Getting the most from Instagram. Retrieved from http://books.google.com.my/books?hl=en&lr=&id=zI3Km4v6kqQC&oi=fnd&pg=PT2&dq=instagram &ots=pWGgqHoZ1o&sig=kZ4T9ChEs1OhU849dD1abNu3etY#v=onepage&q=instagram&f=false Maravic, A. (2013, June 12). Through the photo-chromic lens of the beholder: The development of the simple holiday photography to a marketing product. Retrieved from http://www.modul.ac.at/uploads/files/Theses/Bachelor/Thesis-2013-Bachelor_Thesis__Maravic.pdf Nelis, M. (2013, April 13). Instagram: an issue of user privacy. [Web log post]. Retrieved from http://businessethicscases.blogspot.com/2013/04/instagram-issue-of-user-privacy.html Neti, S. (2011, July). Social media and its role in marketing. International journal of enterprise computing and business systems, volume 1, issue 2. Retrieved from http://www.ijecbs.com/July2011/13.pdf Or, O.G. (2010, July). Building consumer demand by using viral marketing tactics within an online social network. Advances in management, volume 3. Retrieved from http://ideas.repec.org/a/mgn/journl/v3y2010i7a1.html Salomon, D. (2013, September). Moving on from Facebook: using Instagram to connect with undergraduates and engage in teaching and learning. College & Research Libraries News, vol. 74, no. 8408-412, 408. Retrieved from http://crln.acrl.org/content/74/8/408.short Saravanakumar, M. & Lakshmi, T.S. (2012). Social media marketing. Life science journal, 9(4). Retrieved from http://dems.unimib.it/corsi/817/esercitazioni/social_media_mktg.pdf Silva, T.H. & de Melo, P.O.S.V. & Almeida, J.M. & Salles, J. & Loureiro, A.A.F. (2013, May). A picture of Instagram is worth more than a thousand words: workload characterization and application. doi: 10.1109/DCOSS.2013.59 Tekulve, N. & Kelly, K. (2013, November 1). Worth 1,000 words: using Instagram to engage library users. Retrieved from http://ecommons.udayton.edu/cgi/viewcontent.cgi?article=1020&context=roesch_fac Zarrella, D. (2009). The social media marketing book. Retrieved from http://books.google.com.my/books?id=chd3yfExXMEC&printsec=frontcover&source=gbs_ge_summa ry_r&cad=0#v=onepage&q&f=false 7

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