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With Resso, it appears that ByteDance is looking to repeat a similar formula to the one that has made TikTok successful, leveraging user-generated content combined with recommendation algorithms to engineer viral success. Users can upload lyrics and post comments, as well as create and share their own full-length audio tracks. The company is in talks with Universal Music, Sony Music, and Warner Music for global licensing deals for their songs. Though the app generates revenue via subscriptions and advertising, the company is reportedly focusing on “social product features” rather than monetization. In China’s music space, ByteDance’s largest competitor is Tencent, which has 800M users on its music service. On the international stage, ByteDance’s biggest rivals in the music space are likely to be Spotify (286M users) and Apple Music (60M users). Mobile gaming Mobile gaming is a key revenue driver for many internet companies, with 72% of all consumer mobile spending happening in the space, according to App Annie. If ByteDance wants a seat at the Big Tech table alongside the likes of Baidu, Tencent, Google, and Facebook, gaming will be an important piece of the puzzle. ByteDance has had a few wins in the video game space already. On the first day of the Lunar New Year in China in 2020, 3 of the top 5 free mobile games in China were ByteDance-owned. The poker game Xiaomei Fights the Landlord was a mobile gaming success for ByteDance. 8/17PDF Image | How TikTok’s Owner Became The World’s Most Valuable Unicorn
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