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foreign teachers. Haohao Xuexi (translation: “study hard”) is an online learning platform that covers career advice, parenting, culture, wealth management, and audiobooks. ByteDance is also a large shareholder of Hope and Rising, a Chinese company that provides educational products and content. Virtual learning is an area where ByteDance’s algorithmic sophistication could come into play for helping to match learners with relevant content — a potentially strong selling point. Cloud infrastructure While most of ByteDance’s product initiatives are consumer-facing, there are signs that the company could look to expand into digital infrastructure in the near future. In 2019, ByteDance began opening data centers in two key international markets, the United States and India. Also in 2019, the company acquired data storage and searching startup Terark, which specializes in boosting the performance of big data applications. While it’s possible that the new infrastructure is purely intended for internal purposes, the moves may signal a play for the cloud hosting space. If the company does indeed go in that direction, it could again bring it into direct competition with incumbent Big Tech players, including Amazon (Amazon Web Services), Microsoft (Microsoft Azure), Google (Google Cloud), and Alibaba (Alibaba Cloud). Hardware The company initially brushed off reports that it was developing a proprietary hardware device. But in late 2019, the company released the Jianguo Pro 3 smartphone in China in partnership with consumer electronics maker Smartisan. The device is likely aimed more at solidifying the adoption of the ByteDance app ecosystem than being a key revenue driver itself. The phone comes preloaded with ByteDance apps, including Douyin and Toutiao. Though there remains a lot of speculation about Bytedance’s future smartphone ambitions, some experts question whether there is a compelling pathway for the company to fully enter the hardware space, citing the company’s lack of experience, supply chain, and associated channels. ByteDance’s markets ByteDance has achieved a massive geographic reach, thanks in large part to the international success of TikTok. 13/17PDF Image | How TikTok’s Owner Became The World’s Most Valuable Unicorn
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