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It’s not just the nascency of India’s technological infrastructure that makes the country an attractive proposition for ByteDance. As Resso India’s head of music content Hari Nair explained to TechCrunch, India also has the largest population of the company’s primary target audience — Gen Z — of any country worldwide. In March, ByteDance launched the music-streaming app Resso in India. The app quickly tallied up over 600,000 downloads in the country, according to Sensor Tower. “With the core of Resso’s target audience being Gen Z, it is only logical for Resso to make its debut in India,” Nair told TechCrunch. The United States With TikTok, ByteDance has achieved massive penetration in the US market. But amid mounting US-China trade tensions, growing privacy concerns, and fierce competitors, future inroads in the US are far from a sure thing. ByteDance is likely to face stiff competition in the US market from tech giants including Google, Amazon, and, perhaps most notably, Facebook. Facebook has a well-documented history of moving aggressively to head off outside competition. The company paid billions to acquire rivals like photo-sharing app Instagram and messenger app WhatsApp. It also mirrored key Snapchat features in its products in a bid to avoid losing market share to the smaller social media platform after founder Evan Spiegel reportedly declined a similar acquisition offer. News reports indicate that Facebook founder Mark Zuckerberg has been similarly aggressive in efforts to curb TikTok’s expansion — including publicly raising concerns about the app regarding free speech and censorship. American politicians have also expressed fears about TikTok’s rise. The US government launched an investigation into the app amid reports that TikTok instructs content moderators to censor politically sensitive videos. These concerns aren’t the only political factor that could undermine ByteDance’s further expansion in the US. Trade relations between China and the US remain volatile, and the ongoing coronavirus pandemic may further escalate tensions between the 2 countries. If ByteDance is drawn further into the geopolitical rivalry then future US expansion may become much more challenging. What’s next for ByteDance? ByteDance’s growth to date is impressive, but its ability to sustain this trajectory is far from 16/17PDF Image | How TikTok’s Owner Became The World’s Most Valuable Unicorn
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