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guaranteed — especially as Covid-19 continues to inject uncertainty into the global economy. The company faces a number of obstacles, including censorship concerns, escalating US- China trade tensions, and fears about data privacy. And with VC investment to China- based companies slowing, ByteDance is under more pressure to drive up revenues. In support of this effort, some measures that ByteDance may take to boost its position include: Expansion into new geographic markets. TikTok may be “China’s first global app,” but ByteDance will need to continue to expand its geographic reach if it hopes to continue taking on the likes of Facebook and Google. Continued investment in viral products. ByteDance’s most distinct advantage is its ability to engineer virality, and it will need to continue to cultivate that edge if it wants to sustain the moat it has built and fend off encroachment by rival tech companies. Accelerated horizontal expansion. ByteDance’s product portfolio is already sizeable, but it will need to continue to expand its scope if it hopes to keep pace with Big Tech competitors. Some areas that rivals are already exploring that may tempt ByteDance includes virtual and augmented reality, fintech, and healthcare. This report was created with data from CB Insights’ emerging technology insights platform, which offers clarity into emerging tech and new business strategies through tools like: If you aren’t already a client, sign up for a free trial to learn more about our platform. 17/17PDF Image | How TikTok’s Owner Became The World’s Most Valuable Unicorn
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