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Instagram and Branding: A Case Study of Dunkin’ Donuts by Kally A. Lavoie — 89 draw strong conclusions about its presence in branding on social media. Acknowledgments This author is thankful to Don Grady, associate dean in the School of Communications at Elon University, for his supervision, support, and advice, without which this article could not be published. The author also appreciates Byung Lee, associate professor of communications at Elon University, and the numerous reviewers who have helped revise this article, as well as Lecturer Hal Vincent and Associate Professor Dan Haygood for providing a fundamental understanding of the subject matter and for inspiring creativity and motivation to explore the subject further. Bibliography American Research Group. (2012). 10 rules for more effective advertising. Retrieved April 26, 2015, from http://americanresearchgroup.com/adrules/ Baran, S., & Davis, D. (1995). Mass communication theory: foundations, ferment, and future. Belmont, Calif.: Wadsworth Pub. Bevins, C. (2014). Get Schooled: A visual social semiotic analysis of Target’s branding using Instagram. Mas- ter’s thesis. Retrieved April 20, 2015, from http://digitalcommons.liberty.edu/cgi/viewcontent.cgi?articl e=1329&context=masters. Champagne, C., & Iezzi, T. (2014). Dunkin’ Donuts and Starbucks: A tale of two coffee marketing giants. Re- trieved April 25, 2015, from http://www.fastcocreate.com/3034572/coffee-week/Dunkin’-donuts-and- starbucks-a-tale-of-two-coffee-marketing-giants Chong, D., & Druckman, J. N. (2007). Framing Theory. Annual Review of Political Science 10, 103-126. Re- trieved from 10.1146/annurev.polisci.10.072805.103054. Costill, A. (2014). 30 Things you absolutely need to know about Instagram. Retrieved April 20, 2015, from http://www.searchenginejournal.com/30-things-absolutely-need-know-instagram/85991/ da Cunha, M. (2015). 10 Instagram marketing tips to make people <3 your brand. Retrieved April 26, 2015, from http://www.wordstream.com/blog/ws/2015/01/06/instagram-marketing de Vreese, H., Jochen P., & Holli A, C. (2001). Framing politics at the launch of the Euro: A cross-national comparative study of frames in the news. Political Communication. doi:10.1080/105846001750322934 Hu, Y., Manikonda, L., & Kambhampati, S. (2014). What we Instagram: A first analysis of Instagram photo content and user types. In ICWSM. AAAI. Retrieved April 20, 2015, from http://149.169.27.83/insta- gram-icwsm.pdf. Huey, L. S., & Yazdanifard, R. (2014). How Instagram can be used as a tool in social network marketing. Mas- ter’s thesis. Retrieved from http://www.academia.edu/8365558/How_Instagram_can_be_used_as_a_ tool_in_social_network_marketing. Instagram for business. (2014). In Photoset. Retrieved April 26, 2015, from http://blog.business.instagram. com/post/101429436816/brands-using-instagram-as-a-canvas-for-seasonal Instagram. (2015). Retrieved April 19, 2015, from https://instagram.com/press/ Kats, R. (2013. Dunkin’ Donuts puts Twitter at the center of new mobile campaign. Retrieved April 25, 2015, from http://www.mobilemarketer.com/cms/news/social-networks/14805.html Keller, K. (2009). Building strong brands in a modern marketing communications environment. Journal of Marketing Communications, 15, 139-155. doi:10.1080/13527260902757530PDF Image | Instagram and Branding: A Case Study of Dunkin Donuts
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