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90 — Elon Journal of Undergraduate Research in Communications, Vol. 6, No. 2 • Fall 2015 McClain, J. (2011). Media framing as brand positioning: Analysis of coverage linking Phish to the Grateful Dead. ProQuest Dissertations and Theses. Doctoral dissertation. Retrieved from http://ezproxy.msu. edu/login?url=http://search.proquest.com/docview/874329208?accountid=12598\nhttp://magic.msu. edu:4550/resserv?genre=dissertations+&+theses&issn=&title=Media+framing+as+brand+positionin g:+Analysis+of+coverage+linking+Phish+to+the+Grateful+Dead&volume=&issue=&date=2011-01- 01&atitle=&spage=&aulast=McClain&sid=ProQ:ProQuest+Dissertations+&+Theses+A&I&isbn=97811 24690438&jtitle=&btitle= LA - English North, N. S. (2011). Social Media’s role in branding: A study of social media use and the cultivation of brand affect, trust, and loyalty. master of arts thesis. Retrieved from https://repositories.lib.utexas.edu/bit- stream/handle/2152/ETD-UT-2011-12-4924/NORTH-THESIS.pdf?sequence=1 Perkins, M. (2014). How to develop a strong visual brand on social media. Retrieved April 26, 2015, from http://blog.hubspot.com/marketing/strong-brand-voice-social-media Sohn, T. (2012). How Dunkin’ Donuts uses social media. Retrieved April 25, 2015, from http://www.adweek. com/socialtimes/how-dunkin-donuts-uses-social-media/101757 Stampler, L. (2012). Here’s how Dunkin’ Donuts does Instagram. Retrieved April 25, 2015, from http://www. businessinsider.com/dunkin-donuts-does-instagram-for-halloween-2012-10 Tsai, S. (2007). Message framing strategy for brand communication. Journal of Advertising Research, 364- 364. doi:10.2501/S00218499070 7037 7 Wasike, B. S. (2013). Framing news in 140 characters: How social media Editors frame the news and interact with audiences via Twitter. Global Media Journal, Canadian Edition, 6(1), 5–23. Weaver, D. H. (2007). Thoughts on agenda setting, framing, and priming. Journal of Communication, 57(1), 142–147. doi:10.1111/j.1460-2466.2006.00333.xPDF Image | Instagram and Branding: A Case Study of Dunkin Donuts
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