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@maerskline INSTAGRAM + CONTENT 6. Location & people: Include the location of your photo or video when it helps tell the story of the image (i.e. it was taken at an event, roadshow, retail location, company headquarters). Use the Add People feature to tag accounts in your image when they will help you reach a broader audience and you have permission (i.e. partner brands, celebrity spokespeople, etc.) 7. Timing: Moderate the number of posts you make per day to ensure a consistent but non-intrusive presence. We recommend anywhere from 1-3 posts per day. Experiment with posting at different times of day by monitoring engagement. If posting content from a live event, consider creating a separate account to avoid annoying your followers by taking over their feeds. Creating video content on Instagram Instagram recently launched the ability to capture and share short videos on the platform. While businesses are still experimenting with this new feature, we recommend the following guidelines: 1. Include video as part of your content strategy consistent with your identity, voice, and content pillars. 2. Utilize features outlined above when they enhance the quality of the content, such as filters and hashtags. 3. Consider which unique moments in the life of your brand are best shared through a moving image. Here are a few examples: • Share an inside look at how a product gets made, or how new products are developed • Preview a new product or service and show how it works • Offer short product tutorials • Show how your brand fits in to people’s everyday lives • Capture moments from brand events or experiences @southwestair @burberry @patagonia @callawaygolf 3PDF Image | Instagram Branding Strategy
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