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INSTAGRAM + COMMUNITY Building awareness for your account on Instagram There are many ways to let people know you have an Instagram account and encourage them to follow it. We recommend the following: 1. Announce your Instagram account on other platforms like Facebook or Twitter with a link to your account. Posts on Facebook can be sponsored to reach a desired target audience. 2. Notify people about your Instagram account with signage at your retail locations, a link on the homepage of your website, and in communication like emails, postcards and delivery boxes. 3. Run contests or encourage people to post content that relates to your brand, including relevant hashtags and/or adding your official account to the post using the Add People feature. 4. Make the content you post discoverable by adding hashtags, people and location. However, it’s not enough to just let people know you have an Instagram account. The best way to gain and keep followers is to create high quality, on-brand content that they want to see in their Instagram feed. It’s easy to follow and unfollow an account on Instagram. Many people are open to following new accounts, but if they don’t like the content, they may be just as quick to unfollow. Creating strong content also increases the likelihood that your account will be discovered by non-followers on Instagram, because your posts may appear on the Explore tab (which uses an algorithm to surface interesting content) or News tab (where people see that the accounts they follow have liked your posts). Finally, you should not use services that offer to sell you followers. The quality of these followers is usually low in terms of affinity to your brand. You will have the most success acquiring followers through the means outlined above. 5PDF Image | Instagram Branding Strategy
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