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@farmgirlflowers INSTAGRAM + COMMUNITY Engaging with the Instagram community Engaging with the Instagram community is essential to your success on the platform because your brand is a part of the community. In addition to posting high quality content, you should follow other accounts, comment on and like posts by other accounts, and respond to questions and comments on your posts. We recommend the following: @lancomeusa 1. 2. 3. 4. 5. Accounts to follow: Follow your brand’s partners, spokespeople, advocates, and influential members of the community whose content may relate to your brand. Commenting & liking: Use hashtags, location and Photos of You to find images posted by other accounts about your brand and engage with them by liking and commenting on their images. Account moderation: Set up policies and procedures for responding to questions and negative comments. Determine how you will handle offensive or inappropriate comments on your content. InstaMeets & InstaWalks: Host an event or walk where you invite the community to meet in person and take Instagram photos and share them with a specific hashtag. Reach out to local Instagram Meetup groups to attend. You can find a list of Instagram Meetup groups at meetup.com/instagram. Weekend Hashtag Project: Participate in Instagram’s weekly event when we invite Instagrammers to take images throughout the weekend that fit a specific theme and post them with a specific hashtag. A new project is posted every Friday and a roundup of favorite submissions is posted on Monday morning at blog.instagram.com. @magnum @vw @victoriassecret 6PDF Image | Instagram Branding Strategy
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