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@brynnakate INSTAGRAM + COMMUNITY Leveraging user-generated content (UGC) on Instagram The ability to source high quality brand content from the Instagram community is one of the major benefits of the platform. Filters, image effects and the square format help anyone turn a simple snapshot into a work of art. People frequently post images of products or of retail locations and because many also share their posts publicly, you can view them by searching hashtags or locations associated with your brand. People may also use the Add People feature to add your brand to their photos, which enables them to appear in Photos of You in your Instagram profile (pending your approval). We recommend the following guidelines when sourcing user- generated content on Instagram: 1. Curation: While much of the user-generated content on Instagram is high quality, it will be necessary to review and curate the photos and videos you want to use. Designate a team to handle this internally or consider hiring a third party company to assist with this process. 2. Image attribution: Always attribute an image to the original creator by listing their handle and referencing the source (i.e. “@[username] on Instagram” or “[camera logo] @[username]) on the image itself or in the caption when posting to your Instagram account. 3. Legal considerations: Instagram cannot advise your brand on how to obtain approval for the use of images posted by other accounts on Instagram. We recommend that you discuss with your legal team and establish a process for leveraging content posted by other accounts, whether you are reposting on your own account, a website or in any other marketing materials. @qbsmith @jennysww @haleythehatter @deluda 7PDF Image | Instagram Branding Strategy
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