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@economyofstyle INSTAGRAM + COMMUNITY Running a photo or video contest on Instagram Brands often run contests to inspire people to post photos or videos of their brands’ products and locations to increase awareness of a product, campaign or initiative. We recommend the following guidelines when running a photo or video contest on Instagram: 1. Use a unique hashtag for submissions. This helps to ensure that the account intended to submit the photo or video for your contest and reduces the amount of moderation needed. 2. Create a photo or video to share on Instagram to introduce the campaign. Share it on Facebook and Twitter to promote the campaign to your followers on those platforms as well. 3. Have a few examples ready to display immediately when you start the campaign. This gives people some direction as to the type of photos or videos they should submit and encourages higher quality and creativity in the submissions. 4. Display a curated set of the photos or videos somewhere (on your website, on a Facebook tab, highlight some in your Instagram feed, etc.). Displaying a gallery shows people that others are participating and will encourage them to do the same. 5. Do not choose the winner based on the number of Instagram likes a photo or video receives. This tends to trigger bad behavior on Instagram (spam comments, auto-following, etc.) rather than encouraging good quality content. @purpleandturquis @vanjaam @darinavelichko @quinyanna 8PDF Image | Instagram Branding Strategy
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