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@lululemon INSTAGRAM + BEYOND Leveraging the Instagram API The Instagram API can be used for a wide range of creative executions, many of which haven’t even been imagined yet. The API allows you to pull photos and videos from Instagram and display them on another website, digital interface, or even physical objects, in the real world. Photos and videos can be accessed by user, hashtag, time, or place. For more about the API, visit the the Instagram developer help center at instagram.com/developer. Here are some of the best uses we’ve seen of the Instagram API: • Pull selected photos and videos with a specific hashtag into your site to show real people using your products or attending your events. • Askpeopletosubmitphotosorvideosforcontestsorcampaigns and create a place online to display them. • Create a digital map of photos and videos posted by your account and/or other accounts posting about your brand. • Create a large screen or multiscreen display that pulls photos and videos from Instagram in real-time during live events. • Print photos to use in displays or to give to attendees at events. Working with API partners Many third-party developers offer tools and services to manage and monitor your Instagram account beyond what is currently available from Instagram. These service range from account management and insights to content integration. Instagram does not officially endorse any third-party developers, but this list includes those that we’ve worked with and are familiar with our API. @lululemon @lululemon @lululemon Account management & insights Nitrogram Statigram Gnip MomentFeed Expion HootSuite Simply Measured Content integration (API) Chute Mass Relevance Olapic Social Print Studio Geofeedia Sprinklr Spredfast Thismoment @lululemon 10PDF Image | Instagram Branding Strategy
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