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Introduction It’s amazing how much Instagram has evolved in just a few years. Once a place for selfies and photos of your food, Instagram in 2018 is as much a marketing platform for businesses as it is a social network for over 800 million people. Just look at Instagram’s newest features! In the last year alone, Instagram has released dozens of new features for businesses, including new ad types, paid partnership tools, and new ways to drive traffic and make sales. And as more businesses use Instagram to connect with customers, brand strategy has expanded to include new goals and key performance indicators (KPIs). While businesses used to focus mainly on increasing brand awareness, Instagram is slowly but surely transforming into a full-on sales channel, with more businesses than ever before focusing on Instagram advertising, influencer marketing, and product promotion. No matter what industry you work in, it pays to build a presence on Instagram. But if you really want to get ahead, you need to know the platform (and your audience!) inside and out, including what kinds of content resonate most, how to build an Instagram Stories strategy, and how to track your metrics and KPIs. That’s where this guide from HubSpot and Later comes in to help. In the following, we provide a comprehensive look at Instagram for business, high- lighting the features and strategies that you need to be investing in. Ready? Let’s get started! 3 Later & HubSpotPDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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