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How the Instagram Algorithm Works in 2018 If you already use Instagram for business, you’ve probably noticed a recent-ish decline in your Instagram engagement. Don’t worry, it’s not just you. Accounts of all sizes are getting fewer likes, comments, and followers than they did in the past. And it all has to do with Instagram’s algorithm. The Instagram algo-what now? If this is your first time hearing about the Instagram algorithm, here’s the long and short of it: The Instagram algorithm is a set of complex rules and factors that Instagram uses to determine what posts show up in your feed, and in what order. This is a huge difference from the early days of Instagram, when the feed was chronological and users just saw the most recent posts. Now, Instagram is more like Facebook, and uses an algorithm to determine what content you will be interested in seeing in your feed. This is especially important for businesses who want to get their posts seen by their followers! The Instagram algorithm determines how “good” a piece of content is by taking into consideration factors like the amount of engage- ment a post receives, or how many comments it gets. If a piece of content is deemed good, Instagram will show it to more users. But if it’s deemed bad or unpopular, Instagram will limit the number of users it gets shown to. Previously, businesses didn’t have to worry about strategizing to get max- imum engagement on their posts -- you could get by pretty easily by just posting consistently. Today, that’s no longer the case. If you want to succeed on Instagram, you have to optimize for the Instagram algorithm. Indeed, the Instagram marketer of today has to be extremely diligent: Is the call-to-action in your caption strong enough? Did you use the right combina- tion of hashtags? Are you posting at the best possible time? Is your Instagram feed attractive as a whole? Businesses are under more pressure than ever to create compelling content and engage with their followers in unique and creative ways. 4 Later & HubSpotPDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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