PDF Publication Title:
Text from PDF Page: 009
3. KEYWORDS Using keywords won’t improve your searchability on Insta- gram (except, as we mentioned above, your “name” in your Instagram bio) but it will give your account more focus and help you connect with followers who want to engage with your content! When deciding what keywords to include in your Instagram bio, try to think about both your own core values and the core values of your target audience. Using keywords that target your niche audience will help users better understand who you are, what you have to offer, and whether or not your account is relevant to them! 4. WEBSITE LINK Unlike other social networks, Instagram is strict on where clickable links can be placed. Currently, Instagram only gives users one clickable link on their profile, and it’s the link in your bio. A lot of businesses use the link to send followers to their homepage or blog, which is great! But for ecommerce businesses that want to send followers to specific product pages, campaigns, or webinars, the lack of hot links is a huge challenge. One way to get around this restriction is to use a shoppable Instagram feed, which makes it easier to drive targeted traf- fic to your online store. When one of your followers clicks on the link in your bio, they’ll be taken to a web and mobile-op- timized landing page that resembles your Instagram feed and displays your Instagram posts as clickable images! Learn how to build your own shoppable Instagram feed with Linkin.bio! 5. YOUR EMAIL While adding a link to your website in your Instagram bio is always a good idea, it’s also becoming more common for users to share their email in their Instagram bio. You can skip this step if you’re on an Instagram business profile, as you already have access to a “Contact” button. With the contact button, you have the option to include directions, a phone number, and/or and email address. 6. YOUR BRANDED HASHTAG Whether you’re promoting an Instagram contest or user-gen- erated content (UGC) campaign, including your branded hashtag in your Instagram bio is a fantastic way to drive engagement on your posts. Just keep in mind that the hashtags in your Instagram bio are clickable on the web, but not on the mobile app! 7. YOUR CALL-TO-ACTION The simple act of including a call-to-action in your Instagram bio and inviting your audience to comment or engage can go a very long way it when it comes to driving more engage- ment on your posts. Make sure that you have a clear call-to-action in your bio, whether it’s telling your followers to shop your feed, subscribe to your email list, or buy tickets to your event. 9 Later & HubSpotPDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
PDF Search Title:
INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERSOriginal File Name Searched:
Instagram_for_business_in_2018_HubSpot_Later-1.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |