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OPTIMIZE YOUR INSTAGRAM PROFILE PRO TIP Try adding white borders to your images to make this aesthetic work. Businesses today spend more time than ever planning the overall aesthetic of their Instagram feeds, and with good reason. Building an attractive Instagram feed is important if you want to get more followers and engagement. It’s a lot like your businesses’ website. Whereas a nice-looking feed can give you credibility and shows your followers that you care, an ugly feed can have a negative impact how potential customers perceive your brand. At the end of the day, if you’re using Instagram to find and connect with customers, you need to put some effort into the look of your feed. It’s as simple as that. So how exactly does one actually go about building a nice Instagram feed? Here are three key steps: 1. YOUR INSTAGRAM AESTHETIC The look and feel of your Instagram feed is the first impression people get of your business, so it’s important to make it count. If your feed looks amazing at first glance, regardless of your industry, you’ll grow your Instagram community faster. So what makes for a great Instagram aesthetic. Here are three tips: Pick a color scheme It’s important that you have a consistent color scheme for your Instagram feed. What this means is that all the colors in your feed seamlessly go together. This could be a warm and cozy feed, a dark and cool feed, or a bright and colourful feed. Whatever direction you take, having a consistent color palette is a great way to incorporate your branding into your Insta- gram feed. Focus on lighting Lighting is a key element for curation and aesthet- ic. Think of an upscale magazine that you love to read. Regardless of the subject matter, what ties it together and makes a theme is the lighting and color choices. The consis- tency of those choices are the ingredients for your Instagram aesthetic. Space out your content This is probably the hardest part in achieving a gorgeous instagram aesthetic. You need to know where to put each of your photos and how to plan your feed so that it all blends together. The goal is to create a depth of field, similar to how you would in photog- raphy. You basically want to space out busy photos with a mix of more clean or minimal photos to achieve a nice balance. 10 Later & HubSpotPDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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