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2. KEEP THINGS CONSISTENT To help keep your feed flowing naturally, you need to have a consistent approach to editing your photos. This doesn’t mean you have to choose one filter and one filter only, but limiting yourself to a few will help you stick to your chosen aesthetic. Do you prefer warmer tones? Cooler toned images? Whatever your editing style, make sure it’s consistent so that your posts flow within your feed. Even just adding a touch of the same filter each time you post can make your brand and Instagram feed seem more cohesive. 3. CURATE WITH USER-GENERATED CONTENT While more businesses than ever are investing in original content, there’s still so much to be gained from incorporating user-generated content (UGC) into your Instagram strategy. Keep in mind that when choosing photos to repost to your account, it’s important to stay aligned with your theme and aesthetic. You’ll want to choose photos that are a natural fit and have a similar color scheme and editing style to your own feed. When someone is looking at your Instagram feed, it shouldn’t be too obvious which posts are yours and which photos are UGC that you curated. PRO TIP The most important rule for using UGC is to always ask for permission before reposting someone else’s photo to Instagram. And when giving credit, you always want to reference the original photographer in the caption. Simply tagging them in the photo isn’t enough. Check out Later’s free State of Instagram Marketing 2018 report for actionable insights, tips, and best practices to grow your business faster! 11 Later & HubSpotPDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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