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OPTIMIZE YOUR INSTAGRAM POSTS While having a beautiful Instagram feed is critical today, it’s important not to overlook your individual posts! Currently, Instagram allows three types of posts: photos, videos, and carousel posts. Here’s a short breakdown of each: Photo posts Instagram photo posts continue to be the most popular form of content on Instagram, likely because they’re easy to create and edit, and they’re super versatile. Video posts While not quite as popular as photos, video posts on Instagram tend to receive a lot of engagement, so it makes sense to include them in your marketing mix. On top of that, video posts tend to be one of the best formats for driving sales, due to their ability to convey complex stories. That’s why so many busi- nesses today are investing in creating promotional video content. Carousel posts While carousel posts were only introduced in mid-2017, they’ve become a favorite for businesses that want to promote new product lines or share event photos and videos. Carousel posts allow you to add up to 10 photos or videos to a single Instagram post, allowing you to share more without the risk of “spamming” your followers with too much content. 12 Later & HubSpotPDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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