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HOW TO DRIVE RESULTS WITH INSTAGRAM CAROUSEL Since carousel posts were released in 2017, businesses of all sizes have picked up on the Instagram carousel trend and discovered new and creative ways to incorporate them into their Instagram marketing strategy. There are three great ways to use carousel posts for your business: 1. Launch a new product line Whether you’re launching a new denim line or a skin care business, the ability to share several product photos in a single post is perfect for driving interest and, ultimately, sales. A great strategy for this is to incorporate both photos and videos into your carousel post. For example, you can lead off with a promotional video that shows your product in action, and then follow up with 2-3 photos of your product for more context. 2. Share photos and videos from your events Regular Instagram users do this all time, but using Instagram carousel posts to show off photos from your events is also a great strategy for businesses! The ability to share multiple photos and videos that capture the energy and atmosphere of your events, without having to spam all of your followers with multiple posts, is a huge advantage. For those who attended your event, it’s a great way to tag them in a photo to say thanks and remind them of the fun they had — and for those who missed it, it’s perfect for creating FOMO for your next event. 3. Showcase before-and-after sequences This idea for Instagram carousel posts is a little more obvious, but there are just so many applications for before- and-after sequences! For example, you can share a before-and-after sequence of how your products work in real life. To create before-and-after sequence using Instagram carousel, all you have to do is select your photos and videos in the correct order, write an engaging Instagram caption, and then post to Instagram. You can even share multiple before-and-after sequences in a single carousel post! 13 Later & HubSpotPDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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