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3 HOW TO USE INSTAGRAM STORIES FOR BUSINESS HASHTAG AND LOCATION STORIES When Instagram first introduced stickers to Instagram Stories last December, they were more fun than useful. But since that time, Instagram has added a ton of new functionalities to location and hashtag stickers. Now, when you search for a location or a hashtag on Instagram, you can also see live Instagram Stories for that tag. For example, if you’re posting a story from the Empire State Building, add the location sticker to it! Your story could then end up in the Empire State Building’s Instagram story, or it could end up in the overall New York City story. This gives you more exposure on Instagram and can potentially lead to more Instagram followers! Using Instagram Stories for business is now an essential part of any Insta- gram marketing strategy, and can help you drive engagement, interact with customers, and show your products in action. That being said, it can be hard to find ideas for Instagram Stories and come up with ideas of what to post. Need some inspiration? Here are four ways that businesses are using Instagram Stories for business: 1. Promote your products and/or services The natural “tapping” progression of Instagram Stories makes it a great place to build anticipation around new products and/or services. All you have to do is fill up your story with photos of a single product at every angle, on different people, or in different environments, and then hit your followers with a promo code or call-to-action (CTA) at the end! If you have the ability to add links to your Instagram Stories, this is a great place to do it. 2. Build a more engaged community Like with regular posts, if you’re using Instagram Stories for business, it’s good to post a mix of fun, lighthearted content and promotional content. Instagram Stories is a pretty relaxed place in general, and the quality standards are a lot lower than they are for reg- ular posts, so don’t be afraid of posting something goofy: a short video of your office dog or a picture of your team out for post-work drinks! 16 Later & HubSpotPDF Image | INSTAGRAM FOR BUSINESS USING INSTAGRAM STORIES, CAROUSELS, ADS, INFLUENCERS
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