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Table of contents 1 Introduction ..................................................................................................................... 1 1.1 Background ............................................................................................................ 1 1.2 Project Objective .................................................................................................... 2 1.3 Project Scope ......................................................................................................... 3 1.4 International Aspect................................................................................................ 4 1.5 Benefits .................................................................................................................. 5 1.6 Key Concepts ......................................................................................................... 5 1.7 Case Company....................................................................................................... 6 2 Instagram Branding ........................................................................................................ 7 2.1 Instagram ............................................................................................................... 7 2.2 Instagram branding ................................................................................................ 9 2.2.1 The power of visuals ................................................................................. 10 2.2.2 T o tell the brand story ............................................................................... 14 2.2.3 Community ................................................................................................ 18 2.2.4 Instagram marketing plan.......................................................................... 22 2.2.5 T opic editorial inventory ............................................................................ 23 3 Valona Design Instagram’s analysis............................................................................. 25 3.1 Valona’s Instagram visuals................................................................................... 25 3.2 Valona Instagram’s content.................................................................................. 27 3.3 Valona’s community ............................................................................................. 29 4 Valona Design Instagram’s marketing plan .................................................................. 30 4.1 The basic Valona Instagram marketing plan ........................................................ 30 4.2 Principle of visuals................................................................................................ 33 4.2.1 Emoji and hashtags................................................................................... 33 4.2.2 Color palette and style .............................................................................. 35 4.3 Valona’s content media ........................................................................................ 39 4.4 Content marketing matrix ..................................................................................... 41 4.5 Valona Design’s content marketing calendar ....................................................... 42 5 Product presentation to Valona Design ........................................................................ 46 6 Recommendation and evaluation ................................................................................. 49 6.1 Social analytics tool to measure success............................................................. 49 6.2 Evaluation and discussion.................................................................................... 50 References ........................................................................................................................ 51 Appendices........................................................................................................................ 54 Appendix 1. Thesis overlay matrix of theoretical framework and project management method.......................................................................................................................... 54 Appendix 2. Topic inventory template .......................................................................... 55PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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