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1.5 Benefits The thesis will act as an on-going project, meaning Valona Design and me will analyze and evaluate all the steps together every now and then. Valona Design will get real time results and the student will get experience to continue creating the strategic plan for In- stagram. To other stakeholders like start-ups in fashion & beauty industry will get a deeper look at how Instagram would benefit their career. Secondly, tips and lots of real time examples of Valona Design will be a case study for many people who are pursuing the marketing path. For the sake of Valona Design’s customers, this will help them have better look and view- points on Valona and furthermore, become loyal customers and help them with word of mouth. Working with Valona Design, professionalism and real world experiences will be of privi- lege. Lessons from the CEO, Valona’s customers, stakeholders and examples will be the student’s assets in the future. 1.6 Key Concepts Social Media – are networked database platforms that combine public with personal communications (Meikle 2016, 6). Instagram (portmanteau of Instant Telegram) is a mobile application that allows mobile users to take, upload, and edit photos and videos. Instagram also has social networking services that users are able to share the contents to the followers or a circle of people, like, comment in others’ posts. Hash tags (#) provide a way to organize and sort information inside a social media web- site (Miles 2014, 27). Engagement is the interaction between people and brands on social networks (McGurk 06 November 2014). Content marketing is a device used by companies to educate, inform or entertain cus- tomers or prospects by creating attention or causing behavior that results in leads, sales or advocacy (Baer 2016). 5PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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