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Visual identity will be what the customers see in their minds when thinking about your brand (Diamond 2013, 193). 1.7 Case Company Valona Design was established based on the inspiration from Elina Mäntylä. Valona de- sign is all about Nordic style interior decor and jewelry such as wooden himmeli, birch crystals and geometrical shaped earrings and necklaces. Valona is located in Madeby Helsinki store and a workshop place in Helsinki, Finland. Online store for Finnish custom- ers is via Madeby Helsinki’s website and for international buyers is via Etsy.com. Valona Design also has around 30-40 distributors all over the world, the biggest being: England, Japan, Iceland, and Germany. Valona as a brand is growing steadily but not significantly. On Social Media, Valona has Facebook, LinkedIn, YouTube and Instagram. Since it is in the fashion and beauty indus- try, Valona Design has already realized the importance of Instagram. It has now officially around 2600 followers, 230 posts and is following approximately 700 other accounts. What Valona Design really needs right now is to strengthen the brand by making the post dynamic but consistent in visual and content; as well as other marketing tools to get more followers and customers in the international market. With the help of this thesis, Valona would be able to schedule the posts of Instagram based on the seasonal occasions or real-time event posts with strong brand identity and messages to the customers. Eventually, followers from all over the world would notice and become customers. 6PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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