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Headline Caption Hash tags Figure 4: Photos of @bubblestokyo (tagged photos) and under a post of @bubblestokyo (Screenshot) In the figure 2, account name, name, logo, profile description, website link (usually called “Link in Bio” section) and the task bar are the most basic ones. Beside, emoji can be put into the description. In the figure 3, the bottom task bar includes the home feed, explore, upload, notification buttons. The middle task bar also includes location and tagged photos that are displayed in figure 4. The right side of figure 4 is the caption under the photo in- cluding the headline, caption, emoji and hashtags. 2.2 Instagram branding Acknowledging that in the early stages, Instagram was chosen as the main social media channel, it is playing an important role in the company’s strategy. In the following diagram, the main social media branding concept will be applied to Valona design’s Instagram. The basic diagram was taken from Stephanie Diamond in the book: The visual marketing revo- lution. It is also combined with some of the concepts written by Jason G. Miles in Insta- gram Power and Mitch Meyerson in Success secret of the Online Marketing Superstars. 9PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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