Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy

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Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy ( instagram-is-worth-thousand-words-the-utilization-instagram- )

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Visual Iden;ty Story • Values as stories • Uniqueness • Trustworthyness • Authen;city • AIDA model Social Media Branding Channel: Instagram • Marke;ng Plan • Visuals and content inventory • Name • Logo • Icons/Avatars • Tagline • Colors PaleKer/ Fonts • Graphic Style (Instagram Feed/Photo style) Community • Customers • Influencers • Rela;onships • Engagement Figure 5: Social Media Branding (Diamond 2013, 190.) By studying who is Valona Design at the starting point, I continue to acknowledge the ap- pearance (visual identity) and characteristics (story) of Valona in order to design the next steps (plan or content inventory). As a result, how the customers engage (community) will be the resonance of Valona Design’s brand on Instagram (social media branding). The closer look will be explained more detailed in the following subchapters. 2.2.1 The power of visuals Let’s start with visuals. Instagram is a photo-based social media therefore the most im- portant factor is visual. John Medina (Medina 10 December 2009), the special biologist and researcher found out that people can remember the information in the oral form around 10% (tested after 72 hours) but it goes up to 65% in the picture form. Why? We are connected intensely with images from the moment we were born. Our ancestors drew 10

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