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the brand or a common hot topic, will it get likeable. Tips and checklists are another way to come up with likeable content. Slightly put the product at the end of the tips or check- lists is how brand usually does. Brand should remember to be consistent in the original content. It is not only important to create but also to curate content for others to share. People will not unfollow brand when quality visual content are posted consistently on In- stagram. It’s timely: Instagram is a great social media that helps you snap a really quick photo and provide acceptable editing tools to enhance the image. Less than a minute, it is available in the feed. Therefore, brand usually steps on this function and creates real-time content that is in the time of special occasion. People like to share content as though it is their things. In addition, I personally think that timeliness here also means the golden time to post on Instagram. Customers are from different places and have different habits when to be on Instagram. By narrowing down the market and knowing the geography of the fol- lowers, brand can decide on the best time to post contents to Instagram. It’s relevant: the visual content is importantly tailored for the platform used. Instagram is about the moments; therefore, a sneak peek of products or the people behind the regular photos or fun videos updating the moment. It’s snackable: it should not be complicated. The image will help followers decide whether to stay and read the caption, click like or just scroll down to see other things as if it is the crucial habit. It drives traffic: after entertain- ing the followers with the photos, followers are always inactive unless there is a CTA, like an invitation to click onto the profile link (the only place where the link works) leading to the landing page (main website), or a question that needs answers, a suggestion to en- gage. If brand does not know where it wants the followers to go, how will they know them- selves? In conclusion, the queen of Instagram marketing has been demonstrated with the brand storytelling and content marketing techniques. On the next subchapter, we will find out to whom the king and queen exist for. 2.2.3 Community Not until social network built up community of its own, did it become well known and suc- cessful. The reason why is simple, it is “social”, it needs “society” to exist. The result will be anemic if Instagram is being used just as a photo-sharing platform and brand does not take time to use the social media aspects of the site (Miles 2014, 60.) In fact, more and 18PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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