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2.2.4 Instagram marketing plan At first, the very basic marketing plan on Instagram sounds too simple or unnecessary. However, without a strategy outlined, brand cannot add up to a complicated, well- designed plan for Instagram marketing. The risk of aimlessly posting pictures and pictures will be higher than ever. The The offer The visual Chemical anchor curator X Figure 12: A basic marketing plan for Instagram (Miles 2014, 46-49) The very first step in social media marketing is to create a decent profile. The most basic thing is to use the name of the brand. However, in some situations, the spokesperson or founder will use Instagram representing the company. The space in the description allows only 150 characters to be written. Therefore, it is wise writing to show whom the brand is. Appealingly, a compelling profile will have the following characteristics: - A professional headshot or nicely formatted corporate logo - A welcoming greeting - A clear statement about the account holder’s role in the company - A clear statement about what the company does - A credibility indicator, if brand has one, briefly share it - A description of the types of images the brand will share - A CTA, such as “Follow [the brand name]!” - A link to the website or web shop The offer applies to the company that already has customers before going on Instagram. A suggestion to follow the brand at the end of the confirm-order email will help. Gaining new followers of course is the main goal, but dragging the current customers into the so- 22PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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