Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy

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Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy ( instagram-is-worth-thousand-words-the-utilization-instagram- )

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January Jan 01 Jan 02 ... In the table, there are total 12 elements that are important when making the editorial cal- endar. The topic is general introduction of the content post. Headline is the first thing to be written in the caption. Caption usually explains the tone of voice, emoji brand will use in each specific post and whether it consists of a CTA at the end or not. Content type will categorize the posts with different color to help better viewing. Hash tags or tag will also be importantly mentioned in terms of popular hash tags or brand’s own hash tags and if the brand is partnering with some key influencers or not. Visual types include photos, GIF images and videos up to one minute. Graphic or photo style shows whether it has a person on it or simply product or just a relevant update of brand-related things, full frame or three-forth frame, and so on. Personas will not be dis- cussed deeply in this thesis but this would give an idea to whom the post is meant for. A storyboard is usually an inspiration board or similar idea that is already on the Internet, it can demonstrate the feelings the post would bring or how it would look like. It is mainly used for creativity. Time sensitive is for posts that are tailored to a specific region or groups of followers. All in all, with the concepts, frameworks that have just been presented above, ideas about Instagram marketing are slowly coming out of the clouds overhead. Based on the frame- work, I will now be able to move on tailoring a decent final item for the company. However, before creating anything, it is crucial to have a deep look on what Valona is currently hav- ing. 24

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