PDF Publication Title:
Text from PDF Page: 033
Table 4: Strengths and weaknesses of Valona Instagram’s content. STRENGTHS Closed up shots are perfect Using hashtags Partnered with other accounts 3.3 Valona’s community WEAKNESSES Only two types of medias exist Hashtags can be more strategic catego- rized Not enough user-generated contents or the contents from followers or related accounts Beautiful professional product photography Caption is not always attractive Using CTA in posts Timely post is not perfect and planned Replying comments Not enough engaging rate It would be deficient if not mentioning about the people, the followers, or Valona’s com- munity. There are nearly 2800 followers of Valona. The number is not yet enormous but enough to have an interacting, engaging brand with those. Especially, according to the CEO, those are all organic gained followers meaning that they are the real ones. Valona is engaging quite often and on a quick rate back and forth with the followers on its site. However, when directly tagged in a photo of another account, Valona seems to not re- spond quite regularly. There are nearly 100 photos shown in the section Photos of @valonadesign. By interacting with the account that tagged Valona, it can attract also that account’s audience which means that Valona is more visible. Many more ways to build a strong Valona’s own community will be explained in details in the following chapters. In general, the community of Valona Instagram is not strong and with Instagram branding model, the marketing plan will improve this matter. Below is the table to sum up the strengths and weaknesses: Table 5: Follower’s engagement with brand strengths and weaknesses STRENGTHS WEAKNESSES Quick response Cannot generate content by the users Interact with followers under posts Not interacting with followers tagged Valo- na’s photos Nice tone of voice Frequent followers are not strong 29PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
PDF Search Title:
Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategyOriginal File Name Searched:
thesis-instagram-utilization.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)