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Figure 16: Edit profile section of Instagram account @valonadesign In the figure I created as above, there are a few things concerning about emoji, hash tags, tagline and the link to website that need attention. First of all, emoji are as displayed, there could be more emoji during each post but generally, they are Finnish flag, leaves repre- senting nature and the globe as the international aspect of the brand. Second is the hashtag, there are two main hashtags where followers can search for pho- tos so that they would familiarize with the products not only from the brand posts but also others’ posts. The hashtag #valonadesign is already in use but the #valonastyle will be one of the new things that Valona might consider having later on. This particular hashtag will be explained later in the next subchapter. Third is a CTA tagline “Click the link below to shop and explore (with an emoji pointing down.) Next is the website link, instead of normal website link, a bit.ly link will be placed there. Bit.ly is a shortening link website or application which allows user to shorten long link; it can also provide tracking analytics meaning that Valona would know how many people would actually click the website link through Instagram or wherever it has been posted. This is a good way of tracking for further improvement or change in the way of placing the link and description. Lastly, there is a trick in writing a description on Instagram profile. When editing the pro- file, they only allow 150 characters and there is no line space. Therefore, if Valona wants 31PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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