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Figure 17: Suggested emoji hashtags for Valona (Weiss 3 June 2015) The first line emoji are the main ones, the second and third lines are used for specific post, based on different campaign and what kind of media would be posted. Because Va- lona logo color contain white and light wooden yellow so emoji with these two color will be consistent with the brand image. Beside, since Valona is truly a Finnish brand design, a flag of Finland emoji would add up to strong authenticity and originality. As stated to be inspired by nature, especially birch trees, emoji relating to nature like leaves, green branches would be a choice. Moreover, with emoji with face expression, Valona cannot be too funky looking brand but rather a natural-looking and elegant lady therefore gently expression emoji would be in use. By adding emoji to the caption, Valona will be in a different viewpoint from the follow- ers. It is more personal and followers would feel more engaged and attached to the brand personality. As in figure 7- visual content continuum, emoji will be the second step to grab people’s attention after the media itself. 34PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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