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According to Instagram industry report 2015, posts including both hash tags and location tags have proven to be an engagement-driven tool that is useful on Instagram (Simply Measured 2015, 4.) In fact, there are around 10 to 15 hash tags that have been used by Valona: #valonadesign, #nordicdesign, #scandinavianstyle, #birch, #wood, #jotd (jewelry of the day), #Valona, #inspiration, #finland, #visitfinland, and so on. Based on an article of a young digital marketer, below are the hashtags which are related and high-quality but at the same time popular for jewelry brand: - Main and foremost hashtags: #valonastyle #valonadesign #nordicdesign #scandi- navianstyle #finland #birch #wood #jewelry #light #instajewelry #decoration #min- imalism #jewelryforsale #love #potd (picture of the day) - Others: #necklaceoftheday #earingsoftheday #jotd (jewelry of the day) #etsyjewel- ry #musthave #style #handmadejewelry #Necklace #accessories #selfmade #de- sign #earrings #handmade #jewelrygram #new #bling #boutiques #instadaily #etsy #etsyhandmade #selfemployed #fashionjewelry #neck- lace #lookbook #ontrend #jotd (Ruhman 25 September 2015.) In different types of posts, there are different hash tags that can be picked from the list above. Moreover, in different campaign or season, other hash tags can be chosen to spe- cifically collide with the content. The unique brand hashtag #valonastyle can be created in order to educate and drive followers to act, engage with the brand. Generally, this hashtag is tailored for the frequent Valona’s followers and customers that are actually us- ing Valona’s product. There will be a specific campaign for this hashtag which will be dis- cussed in the content section. All in all, by making great use of emoji and hashtags, followers would feel more closed to the brand and it would drive engagement and urge the action to act whether it is follow, comment, like or share. As a result, the visuals of Valona will have a great change from a business-type brand to a friendlier brand. 4.2.2 Color palette and style As stated in the previous chapter, Valona Instagram does not have a concrete and strict rule for the color palette and three main color are white, yellow and black. The style is minimalism and with perspective angle. The idea of seasonal color is effective and will make the account much more organized and attractive. The color here means the back- ground color, the main shadow of the photo or the most outstanding color of an object in the photo. Moreover, Pantone, which is an authority company for color, provider of color system and a leading technology for accurate communication of color for 50 years, an- 35PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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