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Figure 20: Instagram feed of @nonihana_, @cpham_, @jackwill.i.ams in three different styles (Screenshot) The first screenshot shows the basic original style of Instagram feed which includes square photos. The second one is resized photo which allows Instagram users to keep the photos in their right size. The last one is the most creative one that breaks one photo into many pieces and put it in order to appear as a big image that can only be seen in the In- stagram account. The first two styles have been used by Valona. However, the last one has never been created. The style can be relatively utilized in time of campaign for in- stance, a new product launch campaign, a giveaway game and so on. Using creativity is the most important thing to create amazing photos but it still needs to be simple and easy to handle. Therefore, the most accessible way to improve and add up a bit of spice to Va- lona Instagram feed is the second style. The tool here is the app called Instasize, which is totally free and has no company trademarks on the edited photos. Generally speaking, the Instagram feed style is another element that helps brand attract more followers and create a nice inspiring account that drives attention. In order to grab more engagement and action as stated in Figure 7- visual content continuum, there are many more kinds of media on Instagram rather than photos and short videos. Next sub- chapter will give a closer look of what Instagram could offer and how Valona can make use of the benefits. 38PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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