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4.4 Content marketing matrix Content marketing matrix as based on the template suggested by Smart Insights and Hubspots (Figure 10) will briefly explain the way of categorizing ideas. Figure 22: Valona Instagram content marketing matrix The 3’E communication includes educate, entertain and enlighten. In this matrix, enlighten means to convince and to inspire. So as to educate the followers, report on trend in the industry or international trend can be considered. The content can be reporting travelling trend or minimalism lifestyle in decoration. The product guide’s purpose is for showing how to use the product and make the most out of it. Different fashion style or hairstyle can be suggested or different ways of arranging Valona’s decoration in interior design. The content can be image or video type therefore impression video is in the section of all to- gether educating and entertaining and enlightening. 41PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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