PDF Publication Title:
Text from PDF Page: 046
Holiday or seasonal greetings, especially on the targeted markets can be indirect advertis- ing. Giveaway and mini game has been quite popular for small brands on Instagram. Therefore, there could be 2-3 giveaways and mini games a year in order to appreciate the followers for supporting the brand or to launch new product. This will enhance the trust- worthiness between the brand and the customers it implies that brand cares about the customers and knows what they want. To enlighten or inspire followers and eventually get closer to the buying decision, Valona can have photos of a great lifestyle that is closed to the nature, feedbacks from the cus- tomers or communications with the key influencers. Moreover, sales or product checklist can be one of contents. This provides a more detailed information and directly persuades audience to make buying decisions. Basically, after indirect advertising like showing life- style, trends, and inspirations by nature, Valona takes the last step of the process to di- rectly promote the products. With this content marketing matrix, different ideas will be tailored to fit right in the calendar for Valona’s Instagram marketing. The concepts of AIDA model in marketing and 12 common buying triggers explained in the subchapter 2.2.2 and 2.2.3 will be combined and taken into great use. As a result, the content marketing calendar is demonstrated and dis- cussed in the next section. 4.5 Valona Design’s content marketing calendar In this subchapter, examples of different types of content for Valona Design in the second half of year 2016 will be demonstrated in details. The final content marketing calendar will be attached as appendix 4 and 5 at the bottom of this thesis. First of all, as mentioned in the previous subchapters, hash tag is undoubtedly important for Instagram marketing. In order to educate followers to understand more about the brand, hash tag #valonastyle is created. The act of publishing a hashtag is not an issue, but how to spread the existence of it requires a plan and an effort. The hashtag itself rep- resents any kind of photos that have Valona products on these. The purpose is closed to encouraging people to show us how they enjoy using the Valona products. It is contrib- uting to the brand stories of Valona by taking advantages of the user-content. Eventually, others people who are not the brand’s followers might see the content and then the buying triggers such as love, desire, involvement or desire to belong would appear. 42PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
PDF Search Title:
Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategyOriginal File Name Searched:
thesis-instagram-utilization.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)