PDF Publication Title:
Text from PDF Page: 047
However, in order to let people know about the hashtag, a plan needs to be carefully cre- ated. A series of “Happy new month” will start at the beginning of each month. Starting from July, the hash tag can be first introduced to followers with caption similar to this: “Cheers to the month of summer vacation! Have you packed #Valona earrings with you? If not, remember to do so and wish you have an awesome trip. Remember to hashtag #va- lonastyle in your photo! You might win a gift later.” Then, from the future posts, hashtag #valonastyle will appear first in the hashtag section as well as the CTA will be asking peo- ple to write this hashtag. Moreover, in order to make the followers feel personal and in- volving to the brand, a discount or giveaway will be later announced. The outcome of this might take two to three months to make followers have the habit of hash-tagging #valo- nastyle in their posts. Ultimately, it would reach the level of brand advocacy when the fol- lower feels great and proud to have their image regram (repost) by Valona. Regram will be done every two to three week depending on how wide the hashtag can get. Secondly, to have more original content on Instagram, a trend guide on how to mix and match Valona jewelries with different kinds of seasonal outfits. The frequency would be once a month, depending on how followers react on the post. The photos would be a model wearing Valona jewelries in different outfit or style. A model can be changed each month and does not have to be professional one. They can be Valona’s owner, the sales person in Madeby Helsinki shop (where Valona products are displayed) or Valona’s cus- tomers’ photos on Instagram. The jewelries have various color and different shapes so it is not hard to create different style with Valona. It is the unique side of the brand if Valona can deliver such personal and customized message to the followers telling that it is suitable to wear in any kind of weather, on any kind of style and personality yet still remains the specialness. People would love see how well the jewelries look on them therefore, rather than having a beautiful professional pho- tograph of jewelries, it is much better to have a decent photo of how it would look on peo- ple. The reason is simple as stated in the previous paragraphs many times, people are attracted to photos with faces. The caption can be similar to this: “Have you been wearing #valona #jewelry lately? Starting from today, each month, Valona will give you a sugges- tion on what to wear with Valona jewelries or even regram your photo if it is the best. Let us know how do you mix and match by hash tagging #valonastyle.” Thirdly, there are four fairs that Valona will be attending this year. A series of posts called “Countdown” will be created prior to the events. For example, about one month before the Formex fair- the biggest Nordic interior design meeting, a post introducing about the fair with the detailed information of dates, time and venue will be widely announced on 43PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
PDF Search Title:
Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategyOriginal File Name Searched:
thesis-instagram-utilization.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |