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It is important to note that the calendar is not fully filled in since it acts a framework for further work on Instagram. Some of the content might be changed in times of occasion and from Valona Design’s decision. In conclusion, based on the analysis of Valona Design’s Instagram and the theoretical framework about Instagram branding, together with personal understanding and experi- ence, all these ideas above are created thoroughly. The creation of hashtag #valonastyle, many ways to include a CTA in the caption, different types of content eventually serves the purpose of Valona Design being popular and visible on Instagram. As a result, brand love from the followers can be gained. 45PDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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