Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy

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http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2015.pdf. Ac- cessed: 29 April 2016. Valinsky, J. 2016. Brands are using emojis more than ever, research confirms. URL: http://digiday.com/brands/brands-using-emojis-ever-research-confirms/. Accessed: 7 May 2016. Weiss, G. 3 June 2015. The top 100 most popular emoji hashtags on Instagram (info- graphic.) The entrepreneur blog. URL: https://www.entrepreneur.com/article/246925. Ac- cessed: 1 June 2016. Wesson, K. 3 March 2016. The 10 best photo editing apps for IPhone (2016 edition.) URL: http://iphonephotographyschool.com/best-photo-editing-apps/. Accessed: 3 June 2016. 53

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