Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy

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Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy ( instagram-is-worth-thousand-words-the-utilization-instagram- )

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Appendices Appendix 1. Thesis overlay matrix of theoretical framework and project man- agement method PROJECT TASK Data source Timefra Method Outcome me 1 ESTABLISHING THE THEORETI- CAL FRAME- WORK 3.1 ESTABLISH- ING BASIC MAR- KETING PLAN 3.3 DESIGNING CONTENT EDI- TORIAL CALEN- DAR 5 UPDATING AND THE CALENDAR 7 EVALUATION, EXPERIENCE AND DEBRIEFING Theories, concepts, April models, research 2016 Theoretical frame- May work (Instagram 2016 basic marketing plan) and research Theoretical frame- May work, topic editorial 2016 inventory template, research Feedback evalua- June tion, some of the 2016 content Thesis process re- June port and own expe- 2016 rience Desktop study Theoretical Framework of Instagram branding Valona basic marketing plan Draft version of the calendar Fixed and ad- justed version of the calendar Project out- come evalua- tion and dis- cussion 2 ANALYZING VALONA INSTA- GRAM ACCOUNT Established theoreti- May cal framework (the 2016 power of visuals and brand story telling), research in similar company and indus- try Desktop re- search and Iconosquare Strengths and weaknesses of Valona Insta- gram account Designing the plan Excel Feedback analysis Evaluation and analysis 3.2 DESIGNING PRINCIPLE OF VISUALIZATION Established theoreti- May Producing the Visualization cal framework (the 2016 principle plan for Valona power of visuals) and analysis 4 PRESENTING THE CALENDAR TO VALONA Draft version of the calendar, research data June 2016 Feedback col- lection as an interview Adjusted ver- sion of the calendar 6 ANALYTIC TOOLS TO MEASURE SUC- CESS Research and find- June Desktop re- Suitable ana- ings 2016 search lytic tools for Valona 54

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